2024年のヘルシー食品トレンド:アラフォー女性に人気の食材

Healthy food trends in 2024: Popular ingredients for women around 40

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My name is Sato, and I am a staff member at "up me," a Femcare brand cream that contains 10% of a unique stable neutral vitamin C derivative that was researched and developed by 95 dermatologists.

Today's theme is:
We will tell you about "Healthy food trends for 2024: Popular ingredients among women in their 40s."


As times change, new trends emerge in our eating habits.

In particular, women in their 40s are keeping a close eye on the cutting-edge healthy food trends of 2024 as they pursue health and beauty amidst their busy daily lives.

For them, cooking with healthy ingredients that are easy to prepare is very important as a small step that they can start right away.

Given this background, we can enrich our daily lives by staying ahead of trends and incorporating them into our lives.

In this article, we'll introduce ingredients that are suitable for the food trends that are expected to be particularly popular in 2024.



[Health consciousness in 2024 as seen through food trends]


1. Future-proof superfoods


A new type of superfood is expected to emerge in 2024.

There is growing interest in sustainable food ingredients with low environmental impact, and there are signs that women in their 40s in particular are experiencing a huge boom in grains such as quinoa and amaranth, which are rich in amino acids, low in calories, and can be produced sustainably.

One of the attractions of these ingredients is that they are easily available at supermarkets.



2. Fermented foods you can start eating today


Fermented foods, a food culture unique to Japan, are also a trend that is currently attracting attention.

Fermented foods such as miso, natto and soy sauce have scientifically proven health benefits, and these easily accessible ingredients are being rediscovered as part of a healthy food trend.

Women in their 40s can expect to improve their immunity by promoting intestinal activity, and can incorporate it into their daily diet without stress.



[2024 Healthy Food Trends and Women in Their 40s]


1. Women's life stages and food choices


Foods rich in certain nutrients are becoming increasingly popular due to the menopausal challenges faced by women in their 40s and increased awareness of beauty.

For example, soy products, which are rich in isoflavones, and komatsuna, which contains a balanced amount of calcium and iron, are attracting attention as essential foods for women's health.



2. "Easy recipes" trend popular among women around 40


Time-saving and healthy recipes using the ingredients listed above are popular among women in their 40s.

Healthy, easy-to-prepare meals are becoming a trend due to the need to reduce cooking time while still maintaining a healthy and beauty-conscious diet.




Healthy foods in 2024 will provide women in their 40s with the opportunity to take the time to pamper themselves, and the selection of ingredients and recipes that support this will be even more fulfilling.

Getting started easily will lead to results, and the pursuit of health and beauty will effectively contribute to improving your quality of life.

Through healthy recipes using familiar ingredients that you can start making today, you will be able to enrich your days and make them better.

We sincerely wish you all happiness!

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